PH-min

Master Thesis

This master’s thesis focuses on the analysis and optimization of usability in a self-service portal within the energy sector, with a particular emphasis on accessibility and user-centered UX improvements.

Master’s Thesis : User Behavior Analysis and UX Improvements in an Energy Self-Service Portal

This master’s thesis examines the usability of an existing self-service portal in the energy sector. The starting point was the portal “CP 2”, which showed several deficiencies, including overloaded interfaces, limited accessibility, and a lack of productive usage data.

The primary objective of the thesis was to identify central usability issues, derive improvement potentials while considering accessibility standards, and develop a flexible white-label concept suitable for different energy providers.

The project resulted in the iterative development of a redesigned portal version (“CP 3”), focusing on clearer structures, step-by-step workflows, consistent terminology, and improved accessibility.

Location :

Germany,Bayern

Context:

Self-Service Portal
in the Energy Sector

Role:

UX Research & UI Concept

Duration :

6 Month

Completion :

15 Apr 2022

Our Work Process

The thesis followed an iterative, user-centered process combining heuristic evaluations, usability testing, and norm-based accessibility assessments.

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Yellow Theme

Evaluation

The redesigned portal was developed in two prototype iterations and evaluated with eleven participants using standardized usability instruments, including the Single Ease Question (SEQ) and UMUX-LITE.

As no productive analytics data were available at the time of the study, alternative qualitative and evaluative methods were applied to identify usability issues and to establish a foundation for future data-driven analyses.

Results & UX Improvements

The final portal version (“CP3”) demonstrates clear improvements in navigation, structure, and accessibility.

As no productive analytics data were available at the time of the study, alternative qualitative and evaluative methods were applied to identify usability issues and to establish a foundation for future data-driven analyses.

Key improvements include:

  • Multi-page structure instead of overloaded single views

  • Step-by-step workflows for complex processes

  • Consistent terminology and clearer system messages

  • Improved accessibility and contrast handling

  • Token-based white-label design enabling flexible brand adaptation

Resieved goals

Results